Free 30-Minute Friction Finder Call — Limited Spots

Have an established service business,
but want to capture leads more consistently?

Watch this 3-minute breakdown of how consistent branding, a clean web presence, and a few smart tools can turn your existing referrals into a calendar full of qualified clients — without having to run more ads.

Book Your Strategy Call →

30 minutes New Customer Experience Free 90-day Action Plan

The Real Problem

You have unnecessary friction in your sales motion,
causing quality leads to bail before they buy.

If your business runs on referrals, people are already hearing about you. But what happens when they look you up? Sometimes what they find doesn't quite match what they heard. And that gap — between your reputation and your online presence — can quietly cost you real clients every single month.

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A referral looks you up and what they find doesn't match the recommendation they got — so they keep shopping.
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Someone lands on your website and isn't sure what to do next — so they don't do anything.
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A warm prospect slips through because there was no easy next step and no follow-up.
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A happy client would have sent you someone — but you never made it easy or asked.

Most marketing advice says post more, run ads, buy traffic. But if referrals are already coming in, that's probably not your bottleneck.

The opportunity is making sure your business looks the part, is easy to find and book, and has a simple system that keeps new clients moving toward you. When all three are working, your word-of-mouth referrals start compounding instead of leaking.

The Service

Three things that move the needle for referral-based businesses.

Most of the opportunity for growth in a referral-driven business sits in the same three places.

01

A Brand That Matches the Level of Service You Deliver

A consistent visual identity builds trust before you ever say a word.

Logo, colors, fonts, and a cohesive look across every touchpoint — so whether someone finds you on Google, Instagram, or a business card, it all feels like the same credible, professional operation.

Logo, colors, and typography that feel like one cohesive brand
Consistent look across Google, Instagram, and print
Visual identity that matches the level of service you deliver
Brand materials your team can actually use
02

An Online Presence That Converts

Once someone finds you, the next step should be obvious.

One clean, mobile-friendly page. A short contact form. A Google Business Profile that points people somewhere useful. A booking flow with confirmations and reminders. The goal: from "found you" to "booked" with as few steps as possible.

One clean, mobile-friendly page with an obvious next step
A short contact form that doesn't feel like a tax return
Google Business Profile pointing people somewhere useful
Booking flow with confirmations and reminders
03

A System for Staying Top of Mind

Referrals compound when you give them a little help.

A simple set of tools — content that builds credibility, leave-behinds that get passed around, a referral ask built into your existing workflow, and templates your team can actually use — keeps new clients moving toward you without a marketing department.

Content that builds credibility between referrals
Leave-behinds that get passed around naturally
A referral ask built into your existing workflow
Templates your team can actually use

= A business that's easy to find, easy to trust, and easy to book.

Same referrals. More bookings.

Bailey Gunter — Designer & Consultant, Gunter Creative Solutions
Design Engineering
Human Experience
Systems & Operations
About Me

Bailey Gunter

Designer & Consultant

I've spent 20 years building things for people and figuring out why good businesses lose good customers before they ever get a chance to work with them.

Designed products for Ryobi and Michelin.
Optimized booking flows for service businesses, built internal systems for manufacturing operations.
Provided fine dining and private event services for billionaires with impossibly high standards.

Now I help referral-driven service businesses look credible online, make it easy to get booked, and build simple systems that keep new clients coming in.

Book Your Free Strategy Call →
Strategy Call

Want help identifying which key improvements would make the biggest impact and help unlock the next level for your business?

In 30 minutes, we'll look at your brand, your online presence, and how people move from finding you to booking you — and map out exactly where the largest opportunity for growth is sitting.

If there's a clear opportunity, then we can explore taking on a larger project together where I'll help you unlock the next level for your business. Either way, you'll leave with a clear picture of your highest-leverage next moves.

30 minutes of high leverage strategy
Free action plan
Zero obligation

Tell me about your business

A few quick questions

🛡 If you don't leave with at least one clear opportunity and a concrete next step, we simply won't work together. You risk 30 minutes. I risk my reputation.

Pick a time that works for you

30 minutes · Video or phone · Available Mon–Sat

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Common Questions

Straight answers.

U.S.-based service businesses doing roughly $100K–$1M/year — who can handle more work without hiring a new team right now. If you're demand-constrained, sick of flaky leads, and don't want to spend the time renovating your brand materials or online presence, this is for you.
Then this isn't your first move. This project is for owners who need more qualified inquiries. If you're supply-constrained, fix capacity first — then come back.
Just 30 minutes to get the ball rolling. We'll dive into your current lead experience and customer acquisition systems. I'll package the opportunities we identify and notes from our meeting into a 90-day plan of attack that I'll deliver via email.

If we decide to take on a bigger project together, expect a 6–12 week project with a 60-minute call every 2–3 weeks, depending on scope, revisions, and deliverables, plus some quick approvals via email. I do the heavy lifting — you bring the expertise and make final calls.
No. The website or landing page is just one piece of a much bigger puzzle. I review your entire lead flow system and design the full user experience — this could include everything from brand materials, logos, traffic mapping, landing page, responses, booking, follow-up scripts, and content, to reactivation, reviews, and referrals. If you're early and don't have a system built yet, we'll create any missing parts you need to stand out and unlock the next level for your business.
That's fine. We'll build your "front door" from scratch and set up or tune your Google Business Profile as part of the project.
If you provide an in-person experience to other humans and can handle more clients now, the mechanics are the same: make it easy for people to find you and learn about your stuff, then make it easy to inquire, fast to respond, and consistent to follow up.
I start everyone with a free 30-minute Friction Finder call to identify opportunities and give you an immediate plan of attack you can take action on with or without the help of me and my team.

If you want further support, our minimum project scope is a 4-week Lead Experience Sprint at $2,500 — a lighter audit, updated brand materials, one landing page, and basic reply templates.
You'll have a documented lead journey, a front door page, a response and follow-up system, and all templates. If you want ongoing help keeping it sharp, there's an optional Lead Experience Maintenance & Optimization retainer at $1,000/month (3-month minimum).

Not a fit if: You're already overbooked and can't handle more clients without hiring · You're looking for a cheap website · You're not willing to implement what we build together.

Your reputation is already working.
Let's build the system that matches it.

Book a free 30-minute strategy call — we'll look at your brand, your online presence, and how people move from finding you to booking you. Then we'll map out exactly where the biggest opportunities are, and unlock the next level for your business.

Book Your Free Strategy Call →

30 minutes, uninterrupted to chat about where your next level of growth is hiding. No hidden fees or obligations. Just open minded, creative problem solving.